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Stream Team

Dec 15, 2010 12:00 PM, By Bill Porter, president, Whitehorse Productions

Whitehorse Productions and StreamGuys collaborate for live performance video streaming.

New York Public Radio is New York's premier public radio franchise, including WNYC-AM-FM (the nation's most listened-to public radio station) and WQXR-FM. As part of its recent move to a new facility, the broadcaster reserved space for a state-of-the-art, multimedia performance area and radio/television broadcast studio.

The Jerome L. Greene Performance Space, generally referenced as "The Greene Space," regularly hosts broadcasts and live tapings of signature WNYC programs including Soundcheck, Radiolab, and The Leonard Lopate Show. Recent and upcoming live performances, listed at www.wnyc.org/thegreenespace, include national artists such as Elvis Costello, Regina Spektor, and Leon Fleisher.

Whitehorse Productions is a New York-based video services company that specializes in digital video production and post, location production, permanent installations, and other professional video and integration services for broadcast, commercial, and corporate clients.

In 2008, Indira Etwaroo, executive director of The Greene Space, contacted us for consultation on the design of a cost-effective video production facility. We worked closely with the Greene Space Team to develop a unique 21st-century highly automated television production model that minimizes labor costs while maintaining state of the art production values.

After the 2009 opening of the Greene Space, Whitehorse was retained to provide video production services, crews, training, and ongoing design strategies to match the growth of the facility. Since then, we have produced more than 150 long-format shows for WNYC, WQXR, and other Greene Space clients. Past performances include Sting, Roseanne Cash, David Byrne, Wyclef Jean, and Lou Reed.

Our video production workflow for live events connects with the StreamGuys infrastructure and has served more than 50,000 viewers worldwide during the 2009/2010 season, with the capacity to support many more.

Related Links

Streaming to the Apple iPhone, Part 1 A funny thing happened on the way to the World Series this year. Specifically, in the first round of the playoffs, Major League Baseball Advanced Media served an average of 350,000 streams per game, with 36,000 streamed to the Apple iPhone... Web Video Hosting Many of us use our own websites and domains to host our demo reels and videos, and there are distinct advantages to that, but having your video hosted elsewhere can be appealing... The Future of Web Video, Part 1 I admit that the nexus is a bit tenuous, but if you're an Apple Final Cut Pro producer, you're undoubtedly producing for the Web. Over the past few months, you've been hearing that Flash is going away, H.264 is going away, and soon you'll have to produce all your video in an open-source video codec...

Streaming strategy

New York Public Radio has long been a proponent of streaming media. The broadcaster offers live streams and on-demand podcasts of its WNYC and WQXR radio broadcasts, as well as an all-digital web-based classical music channel called Q2. Streaming media provider and content delivery network StreamGuys has provided the streaming platform, world-class service, and data integrity for all of New York Public Radio's online audio content since 2005.

Management at New York Public Radio understands the long-term vision of digital media and entertainment distribution via the Internet and has included live television and Video On Demand as core elements of the business model going forward. Therefore, the relationship with our streaming media provider/CDN is a critical element of our strategy for success going forward.

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