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Reader SurveyAdobe Extends Web Video Leadership with H.264 Support
Aug 27, 2007 11:28 AM
More HD/HDV News from
The Briefing Room
Adobe Systems announced the latest update for Adobe Flash Player 9 software, code-named Moviestar, which includes H.264 standard video support—the same standard deployed in Blu-Ray and HD-DVD high-definition video players—and High Efficiency AAC (HE-AAC) audio support, as well as hardware accelerated, multicore-enhanced, full-screen video playback. These advancements will extend Adobe's leadership position in web video by enabling the delivery of HD television quality and premium audio content through the ubiquitous Adobe Flash Player and pave the way to expand rich media Flash experiences on the desktop and H.264 ready consumer devices. The latest update for Adobe Flash Player 9 is available in beta for immediate download on Adobe Labs at labs.adobe.com.
With H.264 encoding already available in Adobe Premiere Pro and Adobe After Effects software, H.264 playback is now enabled in Adobe Flash Player, and will be supported by the Adobe Integrated Runtime (AIR) and applications developed with Adobe AIR software, including Adobe Media Player. Adobe AIR is a cross-operating-system application runtime that enables developers to use their existing skills to build and deploy rich Internet applications to the desktop. The Adobe Media Player, which leverages Adobe's Emmy Award-winning Flash architecture, delivers engaging video experiences to viewers while offering content publishers new abilities to distribute, track and build businesses around their media assets.
"Adobe is committed to providing a seamless creation-to-playback solution that allows creatives and developers to produce video and rich-media once, and then deploy that content across the widest array of distribution and playback environments," says John Loiacono, senior vice president of Creative Solutions at Adobe. "Already a broadly adopted industry standard, the inclusion of the H.264 codec in Adobe Flash Player, Adobe AIR, the Creative Suite product line, and the upcoming Adobe Media Player will accelerate customer workflows, enabling the creation and repurpose of high-quality web video content without extra development costs"
