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NAB 2004: Graphics, Effects, and Animation

Mar 1, 2004 12:00 PM, By S. D. Katz


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Epochal Change at NAB '04
Graphics, Effects, and Animation
Editing
Storage and Networking
Sidebar: In Japan with Sony

Graphics, Effects, and Animation
HD Goes Public


Discreet's Lustre 2 introduces the GMask vector shape system for more realistic light effects.

If you want a real preview of NAB 2004 go to Circuit City or the electronics department in Wal-Mart. Americans are buying large screen TVs, micro-projection displays, picture phones, digital cameras, hard disk-based recorders like TiVo, and of course DVDs in large numbers. This past fiscal year, Kodak's revenues from digital products surpassed their traditional film-based revenues.

Two years ago the average consumer thought HD was a herniated disk, but this past Christmas they were asking about progressive scan. HD is reaching the general public motivated largely by the increased availability of HD programming and lower prices on HD televisions the size of a Mini Cooper. Consumer desire drives the decisions of everyone on the show floor at NAB, including you.

Last year I claimed that 2003 was the year of HD. That was true: HD production gear was all over the show floor. But that was anticipatory spending by content creators. This year, enthusiasm for HD cameras, editing systems, and display technology will be backed by consumer dollars that helped drive the sales of HD televisions and LCD projection TVs to record numbers. Intel is pushing LCoS (Liquid Crystal on Silicon) technology that could bring large screen HD systems below $1,200 by the end of the year.


This gas station scene, created with the new hardware-accelerated Nvidia Gelato film renderer, demonstrates ambient occlusion, a technique that uses ray tracing to shade objects based on how much light is visible at any point in a scene. Gelato 1.0 debuts at NAB as part of Nvidia's new Digital Film Group initiative.

Content for all these new video appliances has to come from somewhere and hopefully that will be you — unless some recently graduated film student with a G5 and knowledge of Maya underbids you. The digital revolution cuts both ways, and if you are interested in the future of your business, NAB is as close to a crystal ball as you'll find.

3D Animation

For several years now, the creators of high-end animation software concerned themselves with getting the job done rather than scooping competitors with features unique to their product. This situation came about because of the relentless jumps in hardware speed and the rate of software implementation, both of which outpaced core research in computer graphics.

Two examples of important breakthroughs: renderosity, a relatively new addition to 3D animation apps, first appeared in Siggraph papers in the 1980s; sub-division surfaces, a newly popular modeling solution, bases on work that Pixar president Ed Catmull did some 30 years ago.

In other words, the mother lode of legacy ideas has been mined. There are still breakthroughs to come, but just at a slower pace.

While PC- and Mac-based systems continue to grow toward the highest reaches of the content creation market, Quantel goes the route of integrating custom hardware/software for its GenerationQ systems. The UK-based company stays competitive with Version2, a new software rev that includes “the world’s first multi-view compositor.” The compositor combines a blender, camera, schematic process, and DVE axis views; unlimited layer compositing with unlimited processes on every layer; embedded plug-ins; and direct access custom transitions.

That's not a complaint; the early years of 3D animation development were brutal for artists who served as guinea pigs for software developers. The worst of those tribulations are behind us. While some of the old competitive excitement will be missed, the big four — Alias, Discreet, Softimage, and NewTek — now deliver tools that cover the majority of what we need to do in animation and visual effects. It's a risk-adverse industry now; the contest between the big players is as much about marketing and education as it is about breakthrough software development.

Most of the top 3D animation developers have limited their participation at conferences, so NAB is one of the last places to ask informed questions and enjoy high level demos. Several of the big 3D applications launched new versions in the past six months, so for many show attendees this will be the first time they get to audition the software.

Maya 5 was brand new at NAB ‘03 so we can't expect a full version upgrade this year. For most of 2003, Alias has concentrated on making the existing product more accessible with a DVD training series — StudioTools Techniques — as well as the specially priced Maya Productivity Pack and Explorer Bundle. While special pricing offers have already expired, we can only hope that NAB will see the announcement of more special deals.

This is the second year that Alias does not have a booth at NAB. However, they will be hosting their first NAB press conference on April 18th. Might the press conference be related to the February announcement by Alias that they are in discussions with a private equity investment firm for the acquisition of Alias from SGI? Alias president Doug Walker has indicated that should the deal go through, Alias will develop consumer products based on the core 3D technology. Given the saturation of the professional 3D market, a consumer brand could help underwrite the kind of innovation that has been subdued in 3D animation software for the past several years.

It's only been a few months since Discreet's 3ds Max version 6 debuted with a well-planned feature set, which basically means they listened to their customers. This latest version continues the housecleaning effort to enhance existing features, particularly workflow and project management. This does not make for earthshaking ad copy, but it makes a world of difference in the stability department. Having said that, Max 6 does have a fair share of new features; these include Particle Studio, a node-based scriptable particle system. The product ships with a license of the now fully integrated Mental Ray.

QuVIS debuts three new lines of video servers that support HD, 2K, and 4K resolutions for post, presentation, and digital cinema. For post use, the QuVIS Studio Series includes a Virtual Tape architecture (for migrating to disk-based serving), standard pro video I/Os, and high speed data I/Os, including Gigabit Ethernet and QSDTI.

There are always crowds at NAB, but at Softimage the crowds become virtual. Softimage/Behavior v.1.5, the crowd effects software launched in December, will be on display at NAB so this may be your first chance to see it marching to its own beat. There's a new batch-processing module with particularly telling feature: an SDK (software development kit) that allows you integrate Behavior into competing software's pipelines. Soft, like so many other companies, recognizes that in the current competitive environment they have to play nice with rivals. This from the folks who created Digital Studio, the all-in-one content creation solution.

A preliminary version of LightWave 8.0 was shown last year. While it should release by NAB, NewTek hasn't yet given exact dates. However, the long list of new features available at the NewTek website is typical of modern 3D animation software development: refine the existing feature set. The enhancements include improved workflow in Layout and Modeler, improved Soft Body Dynamics, faster IK and FK, improved Lscript scripting language, and improved character setup workflow. As you can see, improved rather than new is the current mantra. This is an industry-wide trend.

3D Painkillers

In the 1980s we used to whittle away the hours watching the “render channel” speculating about when the problem of rendering would just go away. That time is closer than expected if you've looked at the latest photoreal gaming engines in Half Life and Doom. This is an industry-wide change — everyone has access to faster hardware, and realtime virtual worlds are approaching visual effects standards. You can check this out at NAB by visiting hardware manufacturers Nvidia, ATI, and 3Dlabs.


GenArts brings its popular Sapphire plug-ins to Adobe After Effects.

Nvidia in particular has their Cg language for shader writers, but the big announcement at the show comes from the Exluna/Entropy dev team they acquired last year. Exluna, you may remember, is the group founded by ex-Pixar scientists who ran into a lawsuit by Pixar when they brought out Entropy, a competing rendering product to Pixar's industry standard RenderMan.

Well, they're back. The official debut of Nvidia's Digital Film Group comes at the show, along with version 1.0 of its Gelato renderer product. According to Nvidia, Gelato will support both scanline rendering and raytracing; support for a wide range of geometric primitives (Nurbs, subdivision surfaces, points, curves); antialiasing without artifacts; and a customizable API that allows Gelato to fit into existing production pipelines.

The interactive, hardware-accelerated Gelato product takes advantage of the programmability of the Quadro FX graphics cards, including the new Quadro FX 4000, which debuts at the show. The company makes great claims for the card, including improvements of up to 2X in geometry and fill-rate performance over existing cards; improved vertex and pixel level programmability for greatly improved realtime graphics systems; accelerated pixel read-back performance that improves graphics throughput to more than 5X the performance of previous generation graphics systems; and the industry's “only true 128-bit floating-point graphics pipeline” for millions of more colors in a broader dynamic range.

Compositing


Digital Anarchy's Texture Anarchy plug-in creates ani-mated backgrounds and organic textures in After Effects.

Like 3D animation, 2D desktop compositing software has also seen a winnowing of the competition with Adobe After Effects taking by far the biggest chunk of the market with Discreet's Combustion 3, Commotion, and Digital Fusion holding on to what's left. That's why it's surprising to see that there are two new compositing apps to check out. Mirage and Curious gFx are integrated effects and paint software that launched in 2003; both have surprisingly sophisticated tool sets for 1.0 software. Actually, Mirage is a buffed up Aura, Newtek's video paint system that has been around for a few years and is available for Mac and Windows. Now owned by Bauhaus Software, Mirage is differentiating itself from the competition as an artist-friendly environment for painters and animators rather than a visual effects comping tool. This claim is based on their realtime video, bit-mapped brush technology and Digitally Organic workflow; however, it has more in common with other 2D compositing software then a true artist's centric product such as Synthetik Software's Studio Artist. Reasonably priced, this is a product to watch.

The other compositing newbie is UK-based Curious Software's gFx 1.5, a Mac OS X only product clearly aimed at visual effects artists. Curious gFx has the usual complement of expected tools: tracker, paint, wire and rig removal tools, over 20 pressure sensitive brushes, keying tools and sophisticated rotosplines. The product also supports After Effects filters. GFx is available in a standard and Pro version the difference being the bit depth. Standard is 8-bit and Pro is 16-bit. The product is expensive for a desktop tool and it will be interesting to see how they fare against After Effects and Combustion.

Combustion 3 is also worth a look at NAB, with the latest version for OS X just a few months old. Discreet's powerful little compositing program now has the only integrated editing solution in a compositing program. That's a huge time saver for certain projects, particularly short form and commercials. JavaScript based expressions are now integrated. While this is not the first solution artists take to solve a problem, I'm surprised how many comp artists have taught themselves how to write expressions. Not every one of Discreet's desktop gambits have paid off, but after a long struggle Combustion has become an excellent 2D animation solution.

Adobe will of course have an immense booth to show their Creative Suite (for print and the Web) and the Video Collection (for us). The Video Collection includes the latest versions of Photoshop, After Effects, and Premiere Pro for motion graphics and Audition for sound designers and composers and Encore to author your work on DVD. The Adobe booth is the second best place to find 2D plug-ins because many of the developers are showing their filter collections at Adobe demo pods. There will also be a dedicated plug-in booth (the first best place to find plug-ins) so be sure to check out Digital Anarchy's latest software as well as the gargantuan 16-bit filter set from Sapphire. Sapphire's has 175 filters in total and the buzz is that they are first rate if not definitive.

Another great gathering place at NAB is the Apple booth. With its Jobs-inspired return to the content creation community, Apple provides lots of square footage for partners with OS X software. You can usually save a few hours searching for a particular company's booth by first finding a satellite demo pod at the Apple booth. But what we all really want to see at NAB is the next generation of the G5. In December, Apple rumor sites predicted we would see the new hardware at MacWorld. It's a measure of Apple's interest in the motion graphics industry that it now saves some of its biggest announcements for NAB. Logically, a new G5 should be coming out soon because Apple just released the new line of Apple Xserve systems using an updated PowerPC 970 chip based on the 90-nanometer fabrication process. An April PowerMac G5 is certainly possible.

Putting the Squeeze On

Microsoft is not as industry focused as Apple, but its Windows Media Video 9 codec and Windows Media Player are killer apps. Literally, since the technology is aimed at the heart of MPEG-4. Microsoft also would not mind if QuickTime was wounded in the crossfire.


Proximity Corporation introduces ArtBox, a content management system that allows artists to manage all of their work from one interface. The ArtBox platform integrates format conversion, storage, workflow management, and search and retrieval of artwork (video, graphics, script, or audio) into a single device. The idea? To enable artists to spend more time creating artwork and less time performing mundane administrative tasks, says the company.

Recently Microsoft has sought to make the Windows Media 9 A/V codec a standard and submitted the specs to the Society of Motion Picture and Television Engineers (SMPTE) for review in October. The encoder produces great results and is supported by Premiere Pro, Avid, Discreet Cleaner XL, and Canopus ProCoder. The player was even made available for OS X, however, not with all the codecs, resulting in the inability to even play some movies made with the MVP. That issue aside, WMV 9 is the main reason for going to the Microsoft booth at NAB, since it looks as though this technology will be the encoder of choice for HD DVDs and digital cinema. As an unfolding story, this should be of interest to anyone in production.

The Jitters and How to Lose Them

Image stabilization, match moving, set extraction, and background removal are all based on the same computer vision technology. There are several competing software products that let you track live footage; last year at NAB you could get a really quick tour of several of the best- known products at Apple's booth. Three computer vision type products had demo pods right next to each other.

2d3's Boujou has a $99 image stabilization product for Adobe Premiere that's worth checking out. Used intelligently, indie filmmakers can make Steadicam shots out of hand-held footage. Realviz, based in Sophia Antipolis, France, will be showing Match Mover 3 for OS X.

A new company called Pixel Farm has generated quite a lot of buzz with its PF Stable and PF Track for stabilization and match moving. If you are thinking of using any of this technology, then use NAB to twist the arms of developers to show you something other than canned demos. Match moving requires a lot of skill and the demos are all blue-sky situations. NAB is the perfect time to ask the experts about how to actually use their software.

While NAB may be a little smaller than in past years, it will still be more than any one person can take in. The areas I've just discussed are going to take the full four days to visit. Even though NAB celebrates tossing bits and bytes over the airwaves, nothing quite beats seeing the people behind the technology face to face.
— S.D.K.

© 2008 Penton Media, Inc.

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