The Sampler July 13, 2005
Jul 13, 2005 3:24 PM
VideoHelper Goes Its Own Way
If Stewart Winter, co-founder of the Manhattan-based production music house VideoHelper ever gets tired of composing music, he should consider comedy writing. His company's website is a laugh riot. In the "About Us" section it says, "Production Music: Few words carry the stigma that these words do, with the possible exception of 'syphilis' and 'Hair Club for Men.' But production, or 'library,' music immediately brings to mind the Mantovanni Orchestra limping through a cover of a Marilyn Manson tune. Or your mom singing a medley of her favorite Rage Against the Machine songs. Plus, most producers find it hard to work with library music because it's written by musicians who often have only a vague idea about how it's going to be used. So we decided to do something about it and start our own damn library."
When I reach Winter at VideoHelper's nifty two-studio facility after hours on a recent Monday evening, he's just finished another marathon session. "Today we were working on a disc called Stereoatypical, which is taking stuff that other libraries dolike Christmas music and fanfaresone or two steps farther, for better or for worse," Winter says. "Sometimes we'll make something overly heavy, but not just 'heavy-metal Christmas' or something like that. A cool one we just did is 'Hail to the Chief,' but it's done by a high school band, and a horrible one at that."
Which is not imply that it's all laughs and high comedy over at VideoHelper. To the contrary, Winter and his associates (including company co-founder and composer Joe Saba, senior producer Chris Jones, composer/producer Chris Hanson, and composer Flavio Lemellebe sure to check out the "Nude Staff Photos" page on the website) are serious about making production music that's a little different from the rest; hence their motto: "Production music for people who hate production music."
Several years ago, Winter was a self–proclaimed "inept" production associate working for ABC News, mostly on an endless stream of promos. In his searches for the perfect production music to accompany short promos hyping newscasts about earthquakes, fires, murders, wars, etc., he found himself frequently coming up empty, so he started composing his own cues, which eventually led him (and composing partner Saba) to go independent and start VideoHelper. "We needed music that was easily editable and which moved and would drive the visuals," Winter says, "and in a relatively short time we got to be pretty good at that. I would go home to my apartment and Joe would go home to his and we'd basically have tomorrow's news stories in our heads, sort of taking a guess at what was going to happen, and we'd write as many different cues as possible."
"Do you mean," I offer, "you would try to think of different musical moods that would match possible story themes for specific events, like if you were doing it for tomorrow's news promos, it might be on Hurricane Dennis?"
"Exactly," he says. "This is the music if someone dies during Dennis. This is the music if the storm blows over. … It's definitely its own art form. You might have only five seconds to get across the idea you want. You might not be able to do a real 'theme' in that time, but perhaps you give them a sound they can glom ontosomething. Literally in the first two seconds, you have to let them know what emotion you're going for.
"At the same time we were doing that," he continues, "people would also come to us and say, 'We want something that sounds like the NYPD Blue theme,' and we'd say, 'Well, we can't really do that because we might get sued, but maybe we can write something a little hipper, a little different; something that will stand out.
"So we started out writing promo music only and we got a small office and then we began moving into other areas as people heard about us and wanted to hear some other things. We never, in the entire history of the company, have had salespeople. We had one marketing person we hired about five years into the company. Since then we've hired a few more people, but our basic thing is we write music. If people like music, they'll hear about us and hopefully like what we're doing."
In a relatively short period of time, VideoHelper has amassed a large collection of music in many different genres and, as with many production music libraries these days, it's all searchable online. Not surprisingly, they have a number of creative and intriguing titles: Infonewsdramatainment, SuperHappyFunFun, Dramaticus, Popzilla, Uneasy Listening, Don't Blame Us, etc.
"We get a lot of requests for Chinese production music or music that sounds like The Godfather. And we say, 'Well, if you really want a stereotypical Chinese cut, you should probably go to another library, because they've got discs full of them," Winter says. "If you want something that sounds just like The Godfather, we don't do sound-alikes. I am adamant about that. I do not want to fill my library with stuff that already exists out there, because we'll never ever beat the FirstComs and the KPMsthey've got barrels of people doing that. But if you want something different, come to us."
One final note on that highly entertaining VideoHelper website: A new feature is an interactive billboard/forum, which, according to the website, is "where [producers] can while away the many tedious hours of free time by registering their opinions, inciting others to violence, and marveling at how badly their counterparts at other production facilities spell or mis-communicate simple ideas as if they'd had severe head trauma or brain lesions the size of a larger-than-average goiter."
More on the Art and Craft of Foley
A couple of months ago, when we were discussing the history of SFX recording in this space, we talked briefly about Jack Foley, the old-time Hollywood sound expert whose name has become synonymous with realistic effects recording for feature films and television. So-called "foley recording" is also the basis of most commercial sound effects libraries.
Recently I had the opportunity to discuss the craft with one of the top foley artists in the industry, Marnie Moore, whose credits include a slew of major and independent films, including Jurassic Park, The Sixth Sense, Chocolat, Adaptation, Galaxy Quest, Lost In Translation, The Village, Star Wars: Episode III Revenge of the Sith, and many, many others. I first met her more than a year ago when I was working on a music project at Fantasy Studios in Berkeley, Calif., and she and her foley partner Margie O'Malley were cutting foley for Carroll Ballard's film Duma in an adjoining room. Talking with her that day, I was struck by how hard foley artists have to work and by the incredible variety inherent in the job. Each film has different foley requirementswhether it's car door slams, saddle creaks, footsteps on leaves, or wood on metal. Foley artists are, by necessity, sound experts who understand the subtleties and textural properties of materials and, working closely with engineers, know how to capture those qualities on tape or, more likely these days, digital media.
Moore actually got her professional start in the music business, working as an assistant in various San Francisco Bay Area recording studios (she grew up in Marin County), then becoming a full-fledged engineer. One of those studios, Russian Hill Recording, attracted a considerable amount of independent film soundtrack work and Moore slowly found herself gravitating in that direction. Through her work at Russian Hill, Moore met Dennie Thorpe, whom Moore calls "the leading foley person in the Bay Area at the time." Moore says, "I started helping her out, doing little things mostly. A year later I left the music business and went to apprentice for her, mostly working at Fantasy and Skywalker; we shlepped her props back and forth. I worked with Dennie for about 4 1/2 years, and it was both scary and amazing because she was working on some really big filmsthe second film I ever worked on was Indiana Jones and the Last Crusade, so I was terrified.
"I really didn't know what I was doing but Dennie was incredibly supportive and she taught by example mostly. I learned by watching her. She has an incredible attention to detail. The qualities a foley artist must have are the ability to focus on the here and now, kind of like a musician, because it's really a performance in realtime. You have to have very, very good hand-eye coordination. You also have to have that kind of personality, similar to a recording engineer personality, where you can put up with a lot of crap with a smile on your face, because there's a lot of pressure in the business and there are people with strong personalities that you have to deal with sometimes, so you have to be as accommodating as you can manage to be.
"I've always been very interested in materials and I'm very mechanically inclined, so I understand the relationship between size and weight, and I've always been very observant of materials that things are made of and what they might sound like. You need to be a keen observer and listener and you really have to know your materials."
Foley artists also tend to be inveterate junk collectors, finding sonic gold in trash and the strangest objects imaginable. "Oh yes, that's true," Moore laughs. "We're always looking for things that squeak or clank or make springy, sproingy noises. If you go to a swap meet or garage sale, you're always putting your ear up to things and listening. The weirdest thing is when you listen to things in the grocery storetap on vegetables and rustle them and crunch them a little; I always try not to call too much attention to myself when I'm doing that. Dennie once went to the grocery store and bought a bunch of fruit that was way past its prime and the cashier says to her, 'You know, we have much better fruit than this. I really don't want you to buy this rotten fruit,' and Dennie was saying, 'No, no, I really want the rotten fruit!'"
When Moore started working in foley, sounds were cut usually to mag film, generally backed up on 24-track. At Fantasy, they preferred working on multitrack tape. Now, of course, Digidesign's Pro Tools is the medium of choice nearly everywhere. What hasn't changed, Moore says, are the microphones: She always likes to record with Klaus Heyne-modified Neumann U 87s. "The preamp was modified so they're much higher output," Moore says, "so we can record tiny cloth that's very quiet without getting too much noise. I've been using them for years and years and they're fabulous. We use those up here [in the Bay Area]; I think in Southern California they use more shotgun mics. We have a little bit of our own style here.
"We often use two micsone close and one far awayto get two perspectives on a sound at the same time. Different engineers have their preferences of whether they like closer sounds better, and of course it depends on the shot."
As for her own preferences in the types of films she works on, Moore notes, "I particularly like to do independent films because I generally like the films better. But something like A River Runs Through It was wonderful because we got to do these beautiful fly fishing sounds. This was back when Dennie and I were working at the original Skywalker foley stage, which was this huge room. We borrowed a really nice fly fishing reel from one of the editors on the show and I would run across this carpeted floor in my stocking feet pulling out the reel and Dennie would hold onto it and we got these great zinging sounds by recording a closeup on the reel. I guess I was the fish," she laughs.
Working on indie films does have one drawback: The budgets are invariably smaller. Moore says, "Unfortunately, not everyone has realistic expectations. If you're working on a low-budget movie with someone who's really experienced, that's the best situation because they know what they can use and what they can't use and they know how much time it's going to take to do what I need to do and how much time they can give me. We work as a team and we figure out how to get the best sound possible for the smallest amount of money. But sometimes that's not the case. You'll have people who aren't very experienced and they'll want you to do full-coverage foley in five days on a feature-length film. They don't understand that foley can be fairly slow and tedious. So then they start backpedaling and trying to cut corners. It can be tough.
"But," she concludes, "it's so inspiring to be part of a really good film, regardless of the budget. I really do love my work."


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