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MillimeterYCD Brings Propietary Digital Ambience to North America
May 23, 2007 2:21 PM
YCD, the world pioneer in on-site digital ambience solutions, has announced the opening of its North American office which will be based out of Westminster, Colo. Working with some of the world’s most recognizable brands in Europe, the Middle East, and the Far East, including McDonald’s, Giorgio Armani, Toyota, Sheraton, and Hilton, YCD’s signature digital ambience solutions have enabled businesses to create unparalleled brand-building experiences through wholly immersive customer environments.
Founded in 1999 in Hertzliyah, one of the centers of Israel’s thriving tech economy, YCD’s digital ambience solutions go beyond digital signage, incorporating a fusion of audio and video content that allows its clients to enhance the customer experience by delivering dynamic programming tailored for the time of day and demographics of each location. Focused on ease of management, deliverability, and affordability, YCD offers a turnkey customized programming solution for on-site media, including strategy consultation, the installation of leading-edge media playback technology, content management, the delivery of market-leading video and audio content, and around-the-clock ongoing support.
“Digital ambience is the future of brand marketing,” says Jon Young, vice president of sales for YCD’s new North American office. “We have taken the lessons learned in 80 years of broadcasting to develop a compelling combination of audio and video components that create an effective impact on the consumer. By entertaining and engaging people with relevant content while incorporating ambient messages from the brand, we’ve developed an ideal atmosphere for the brand and the consumer. We have done this with great success for some of the biggest brands in Europe, and we are now bringing this unique approach to North America.”
The new office will be led by Jon Young, who joins the company as vice president of sales for North American operations. One of the world’s leading experts in hard drive audio servers and distributed audio and control systems, Young brings more than 30 years of broadcasting technology experience to YCD. During his career, Young’s accomplishments include founding and building Canada’s leading broadcast equipment dealer, Allied Broadcast Canada. At YCD, Jon Young will bring his experience in radio and broadcast technology to allow YCD to reach decision makers in major retailers, brands, hotels, banks, supermarkets and restaurants—some of YCD’s key sectors around the world.
For more information, visit www.ycd.net.
