Kodak Announces New Color Reversal Film Added to Portfolio
May 10, 2005 12:49 PM
From its beginnings as the home movie medium of the 1960s, Super 8 film is alive and well, and serving a vital segment of today's filmmaking industry.
Eastman Kodak Company remains committed to providing Super 8 camera users a range of products and creative choices. As such, Kodak has added a new color reversal film to its Super 8 portfoliothe super-saturated, fine grain Kodak Ektachrome 64T Color Reversal Film 7280 will be available in August of this year.
"Introduced in 1965, Super 8 film has found new life with each new generation of filmmakers that continue to embrace the format," says Bob Mayson, general manager and vice president for Image Capture products, Entertainment Imaging division at Eastman Kodak Company. "Forty years after its introduction, this small-gauge film still provides an easy, inexpensive way for students and enthusiasts to work at film resolutions and color depths as yet unmatched by the latest digital technologies.
"In fact, many of today's great cinematographers and directors began their careers decades ago, at the counter of their local photo shop, buying a cartridge of Super 8 film.
"That's why Kodak has continued to invest in the Super 8 business," he adds. "We're just thrilled to introduce this vivid, new emulsion to the marketplace. It's a great new product with very high image quality and excellent color reproduction, providing our Super 8 customers another creative tool for their toolbox."
The new Kodak Ektachrome 64T film expands the current Super 8 portfolio that includes two black-and-white reversal films in medium and high speeds covering a range of lighting situations.
Super 8 customers will also find the latest Kodak Vision2 motion picture films available in 200T and 500T speeds, incorporating the highest quality images, improved sharpness and grain, along with a full systems approach, optimizing the entire imaging chain.
"With Super 8 gates now available for high-end scanners, coupled with the Kodak Vision2 film technology advancements, Super 8 is what 16mm film used to be," says Mayson. "Super 8 color negative film has become another option for professionals with low budgets."
As part of the portfolio revamp, Kodak will discontinue sales of its S8 Kodachrome 40 Movie Film. Final sales of Kodachrome Super 8 will be based on product availability over the coming months. Sales of Kodachrome 16mm films will continue, unaffected by this announcement.
The decision to discontinue Kodachrome in Super 8 was driven entirely by marketplace dynamics.
"Because the 'home movie' market has shifted to digital, sales of Kodachrome Super 8 film have declined significantly," says Mayson. "In tandem with that decline, the availability of processing for Kodachrome Super 8 cartridges has diminished. In other words, fewer and fewer labs worldwide have the machines and the chemistry necessary to process this film emulsion in the Super 8 format."
Kodak will give customers at least a year to process their Kodachrome Super 8 film with Kodak or seek an alternative.
Kodak remains committed to the Super 8 format, as evidenced by the new film announced today. Kodak is building on a product line that covers the needs of enthusiasts, from a choice of stocks in negative, black and white, and reversal films. Kodak's intent is to maintain the format as long as it is supported by marketplace conditions.
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