• Blogs
• Tradeshows
• Partners
• White Papers
• Events

OpenTV and Macromedia to Integrate Flash Player for Next-Generation ITV Applications

Dec 6, 2001 12:00 PM

Leading interactive television company OpenTV and Macromedia, Inc. today announced an agreement to make the Macromedia Flash Player immediately available with OpenTV's HTML engine, Device Mosaic 5.0, and to integrate the Macromedia Flash Player with OpenTV's Middleware Solutions. The agreement opens the door for the more than 1 million members of the Macromedia Flash developer community to create advanced interactive content for OpenTV's technology. OpenTV's middleware is deployed in more than 20 million set-top boxes worldwide, and Device Mosaic is deployed in more than 7 million set-top boxes worldwide.

"OpenTV continues to drive the future of ITV by offering cable and satellite operators the most advanced tools and technologies that enable them to provide the latest, cutting-edge interactive features," said Anup Murarka, OpenTV's vice president of strategic and product marketing. "Macromedia Flash is one of the most prevalent rich-media technologies. It enables set-top manufacturers, network operators, and content providers to deliver rich, compelling interactive content, services, and applications that we believe will raise the bar in terms of audience attention and profitability."

"Macromedia Flash is rapidly becoming the standard for delivering compelling content and powerful applications across a broad variety of device platforms," said Peter Goldie, vice-president, Macromedia. "Combining OpenTV's leading ITV platform and extensive worldwide reach with more than 1 million Macromedia Flash developers worldwide will enable a new generation of content and applications for interactive television."

OpenTV Middleware Solutions support a complete range of standards including C, HTML, Java, and now Macromedia Flash. Macromedia Flash enables set-top manufacturers, operators and content developers to deliver a more advanced interactive TV experience to digital television viewers with animation, interactive games, t-commerce, and more.

About Macromedia
Macromedia is passionate about what the Web can be. Its award-winning products empower designers and developers to efficiently create and deliver the most engaging experiences on the Web, and enable innovative Internet business applications. Headquartered in San Francisco, Macromedia (www.macromedia.com) has more than 1,500 employees worldwide.

About OpenTV
OpenTV provides a broad range of interactive TV solutions including operating middleware, content applications, content-creation tools, professional support services, and strategic consulting. OpenTV's software operate on all-digital platforms, from thin to thick set-top boxes, including PVR systems, and supports a number of standards including HTML, DOCSIS, MHP, and Java.

OpenTV's middleware is deployed in more than 20 million digital set-top boxes worldwide and has been selected by 49 digital cable, satellite and terrestrial communications networks in more than 50 countries. Thirty-six digital set-top box manufacturers have licensed OpenTV's software, and more than 1,300 content developers have joined its Partner Program. Customers include BSkyB in the United Kingdom, TPS and Noos in France, NTL Cable in Switzerland and France, Via Digital in Spain, DirecTV Latin America LLC, Shanghai Cable in China, Austar in Australia, and EchoStar's DISH Network and USA Media in the U.S. OpenTV (www.opentv.com) is based in Mountain View, Calif.

© 2008 Penton Media, Inc.