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MillimeterHot Spots
Jun 1, 1999 12:00 PM, Kristinha McCort
Hewlett Packard "Bath Tub" This spot takes its own combination of CG chicanery and live-action footage to great lengths-out of this world, to be precise-to demonstrate how accurately HP printers can replicate real life. Live-action scenes detailing everyday situations shift seamlessly in and out of Flame-created backgrounds, drawing the audience through a Chinese box of imagery and effects. Agency: McCann Erickson, Mexico City; Production Company: Cine Concepto, Mexico City; Director: Fred Clapp; Producer: Tatiana Solana; DP: Rodriguo; Postproduction: Click 3X Atlanta; Executive Producer: Tom Baker; Creative Director: Jeff Doud; Producer: Tyra Hanshaw; Flame Artists: Alan Newsome, Jennifer Schiavone, Dave Sarell; CGI Animation: Brett Gardy.
Serta "Pool" Playing upon the absurdity of dreams, this Serta commercial drifts lackadaisically through one sleeper's nocturnal musings. Despite the piecemeal nature of the content, the spot's dark and lovely cinematic style rises to the forefront and unites the seemingly disparate elements. Agency: Publicis & Hal Riney, Chicago; Production Company: Bruce Dowad Associates, Hollywood; Director: Bruce Dowad; DP: Bojan Bazelli; Executive Producer: Heidi Nolting; Producer: Leora Glass; Editorial: King Cut, Los Angeles; Editor: Enrique Aguirre; Assistant Editor: Dana Cernansky; Compositors: Pat Clancey, Jeff Heusser, The Post Group, Hollywood; Colorist: Jason Bond, Cerulean, Santa Monica.
Ricky Martin "Livin' la Vida Loca" Ricky Martin and his loca lover aren't the only alluring elements in the pop singer's latest video. Ring of Fire's "snap zoom" and "nested zoom" effects wrap around the beat just as seductively. Agency: Sony Music Entertainment; Production Company: A Band Apart, Los Angeles; Director: Wayne Isham; DP: Anghel Decca; Executive Producer: Catherine Finkenstaedt; Producers: Dana Marshall, Joey Plewa; Editorial: Jonathan Silver, The Cutting Room, Venice; Visual Effects: Ring of Fire, West Hollywood; Effects Supervisor: Jerry Spivack; Executive Producer: John Myers; Effects Producer: Casey Conroy; Effects Artists: Jerry Spivack, Kevin Prendiville, Simon Scott, Robin Scher; Rotoscope/Matte Artists: Jason Lee, Gary Mortensen, Lisa Hodge. Colorist: Jais Lamaire, 525 Post, Santa Monica.
United Nations "Gender Equity" Last February, attendees of the International Conference of Population and Development were treated to a viewing of this multi-lingual PSA promoting gender equality. The PSA shows an woman and man diligently rooting phrases such as "We are equal partners" into their garden. The :30 and a corresponding eight-minute film are now on permanent display at the U.N. World headquarters in New York. Production Company: Hey!, New York; Executive Producer: Stephen Villante; Producer: Catherine Mulcahy; Art Director: Tina Atilla; Director/Designer: Anne St. Pierre; DP: Mike Falasco; Editor: Bronwyn Woodhead.
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