Dec 15, 2010 12:00 PM, By Bill Porter, president, Whitehorse Productions
Whitehorse Productions and StreamGuys collaborate for live performance video streaming.
New York Public Radio is New York's premier public radio franchise, including WNYC-AM-FM (the nation's most listened-to public radio station) and WQXR-FM. As part of its recent move to a new facility, the broadcaster reserved space for a state-of-the-art, multimedia performance area and radio/television broadcast studio.
The Jerome L. Greene Performance Space, generally referenced as "The Greene Space," regularly hosts broadcasts and live tapings of signature WNYC programs including Soundcheck, Radiolab, and The Leonard Lopate Show. Recent and upcoming live performances, listed at www.wnyc.org/thegreenespace, include national artists such as Elvis Costello, Regina Spektor, and Leon Fleisher.
Whitehorse Productions is a New York-based video services company that specializes in digital video production and post, location production, permanent installations, and other professional video and integration services for broadcast, commercial, and corporate clients.
In 2008, Indira Etwaroo, executive director of The Greene Space, contacted us for consultation on the design of a cost-effective video production facility. We worked closely with the Greene Space Team to develop a unique 21st-century highly automated television production model that minimizes labor costs while maintaining state of the art production values.
After the 2009 opening of the Greene Space, Whitehorse was retained to provide video production services, crews, training, and ongoing design strategies to match the growth of the facility. Since then, we have produced more than 150 long-format shows for WNYC, WQXR, and other Greene Space clients. Past performances include Sting, Roseanne Cash, David Byrne, Wyclef Jean, and Lou Reed.
Our video production workflow for live events connects with the StreamGuys infrastructure and has served more than 50,000 viewers worldwide during the 2009/2010 season, with the capacity to support many more.
New York Public Radio has long been a proponent of streaming media. The broadcaster offers live streams and on-demand podcasts of its WNYC and WQXR radio broadcasts, as well as an all-digital web-based classical music channel called Q2. Streaming media provider and content delivery network StreamGuys has provided the streaming platform, world-class service, and data integrity for all of New York Public Radio's online audio content since 2005.
Management at New York Public Radio understands the long-term vision of digital media and entertainment distribution via the Internet and has included live television and Video On Demand as core elements of the business model going forward. Therefore, the relationship with our streaming media provider/CDN is a critical element of our strategy for success going forward.
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