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Chevron Corporation Approves PumpMedia to Power Digital Signage at the Pump

May 25, 2007 5:57 PM

PumpMedia, an outdoor digital media company, recently announced that it has been selected by Chevron Products Company as an approved vendor for its "Video at the Pump” program.

The program is aimed at entertaining motorists while they refuel and drive traffic into the convenience store. PumpMedia's "Pump Top Media" system combines proven and reliable components including Real Digital Media's Neocast digital signage platform, and Avocent's Emerge MPX1000 HD multipoint extender solution. The system's robust hardware includes an energy-efficient and low-maintenance LED-backlit LCD display, delivering pristine audio and video messages in all lighting conditions. This pragmatic architecture provides refueling motorists with targeted, high-impact and meaningful audio and video content. PumpMedia also manages the installation and implementation of its "Pump Top Video" systems, advertising sales, and network management.

"We are very excited about Chevron's approval of PumpMedia for their digital signage requirements," says Peter Tawil, president of PumpMedia. "Our Video at the Pump Program provides a cost-efficient advertising solution for fuel retailers and marketers, promoting convenience-store sales while delivering the latest news, entertainment segments, and weather updates to refueling motorists."

PumpMedia has participated in test sites at Chevron corporate stores in southern California over the past twelve months, and has recently been selected by one of Chevron's largest independent service station operators, G&M Oil, which operates a network of more than 100 Chevron fueling stations across California, to implement the Video at the Pump program.

Tom Otjen, executive vice president of G&M Oil, says, "With the Video at the Pump program, we can enhance the refueling experience through entertaining and informative content delivered directly to our customers."

PumpMedia will be deploying the program at Chevron locations throughout the western United States. Chevron operates more than 10,000 retail fuel stations across the United States under the brand names of Chevron and Texaco.

For more information, visit www.pumpmedia.com or www.realdigitalmedia.com.

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