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My Post House: Sabertooth Productions

Jul 14, 2010 12:00 PM

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Greg Leuenberger, CEO of Sabertooth Productions

Greg Leuenberger, CEO of Sabertooth Productions

Greg Leuenberger, CEO of Sabertooth Productions, and his small team of designers, editors, and artists provide production, postproduction, animation, and graphic services to a variety of technology, medical/biotech and entertainment companies. Located in Sunnyvale, Calif., Sabertooth Productions has gained a reputation as the go-to post house of Silicon Valley.

What specific projects do you currently have in the works? What else have you worked on recently?

Much of our business hinges on our ability to leverage our clients' CAD files to create things like product tours and mechanism of action animations, which are vital to the medical and technology industry. 2010 has been a year of refining that workflow.

We recently finished an interesting project on digital publishing workflow for Adobe that featured the iPad, and also completed several exhibits for the Monterey Bay Aquarium, focused on climate change.

What new technology are you working with?

The most cutting-edge technology we work with day-to-day involves software from SolidWorks and Luxology that leverages clients' CAD data into usable 3D assets for marketing and advertising purposes. Being able to effectively utilize a company's pre-existing CAD data to bring their product into the world of 3D animation and imagery is a tremendous first step towards servicing that company's larger media needs.

What do you consider to be the next big thing in post?

I don't know if there will be a single next big thing that splashes onto the scene, but I do think we are going to continue to see what were once considered "high-end-only" tools come within the reach of boutique production companies like mine.

The difference between running a post house today and five years ago is that we no longer need to invest huge amounts of capital into decks. With the popularity of the P2 cameras, RED, the 5D, the Sony EX, and others, the need to own multiple decks or invest heavily in one format is over. You just rent the camera you need and bring the storage media to the edit room the next day. The funds that would have gone to decks and switchers in the past can now be put toward a multipurpose system—something that can run Smoke, DaVinci, CS5, and Final Cut Pro.

What new products/technology are you looking forward to the most?

I'm interested in shared storage systems that are big, fast, and easy to set up and maintain. I'm hoping a shared-storage system based on 10GB Ethernet and the newer 6GB SATA drives will do the trick. I don't want to have to worry about speed, capacity, or maintenance anymore.

What was the first editing system you worked on?

The first system I ever worked on was some kind of tape-to-tape Hi-8 system that worked with a LANC cable and a simple tape logging system. The first NLE I ever worked on was an early, possibly the original, version of Premiere.

What technology do you currently work with?

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