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MillimeterMark In
Mar 1, 2008 12:00 PM
Digital Content Producer’s The Briefing Room
Hush and Nike Make a Splash
New York-based Hush collaborated with Nike to bring diversity of style and imagery to the iconic brand with a series of large-format images displayed in Niketown and NikeID stores throughout the United States and Europe. The dynamic imagery is delivered directly to the consumer through two core concepts. In Splash, a white shoe stomps into a puddle of paint. In Stitch, a shoe is frozen in time as new layers and colors are sewn onto it. Both of these displays are perfectly paired with an expansive wall filled with Nike shoes in an array of styles. ...
Maxon Announces Power Integration Tour 2008
Maxon announced the 2008 schedule of its Power Integration Tour. The tour is a joint road show with Adobe that highlights the ease of integrating Maxon Cinema 4D software with Adobe Creative Suite 3 Production Premium for a powerful 2D/3D cross-platform solution. Representatives from both companies will present a range of visual-effects and motion-graphics presentations geared toward creative professionals seeking to integrate these two software applications into film, video, DVD, web, and mobile- device pipelines. ...
Avatar Reality Collaborates with E Frontier to Add Realistic Home Models to Upcoming Multiplayer Virtual World Blue Mars
Avatar Reality, a development entity dedicated to the advancement of online community building, announced its collaboration with E Frontier to use the company's Shade 10 and Shade Home Design software to bring a variety of architecture home designs into Blue Mars—a new multiplayer virtual world launching at the end of 2008. Using Shade 10 and Shade Home Design, players will be able to easily create realistic home models and have access to a vast library of highly detailed 3D objects—such as furniture, musical instruments, cars, and buildings. ...
HD Camera Lens Selection Guide Goes Online
As HD video becomes the standard for broadcast and professional videographers—as well as a wide range of filmmakers—manufacturers are introducing a growing array of HD cameras that range from economical camcorders to high-end digital-cinematography solutions. This proliferation of camera models is prompting increasing questions among users as to which HD lens is best for their particular camera and production application. An online resource—www.hdcameralensguide.com—has the answers you need to maximize the performance of your HD camera for any of seven different production applications. ...
