ICE Awards Honor Digital Artists
Mar 26, 2004 12:00 PM, By Stephen Porter
Video editors, graphic artists, sound designers, and web designers to be recognized for their work in the corporate, broadcast, and film worlds
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In conjunction with the launch of the NAB Post|Production World Conference, the National Association of Broadcasters and Future Media Concepts (FMC) have joined to launch a new awards program designed to recognize production and post-production professionals who have produced outstanding work and stretched the limits of creativity.
The creation of the Individual Creative Excellence (ICE) Awards, like the creation of the NAB Post|Production World Conference itself, is a reflection of the important changes the NAB show has undergone over the years. Whereas NAB once catered primarily to engineers, technicians, and corporate executives, it now attracts thousands of digital media artists who are eager to explore the newest versions of post-production and content creation software.
Although the NAB Post|Production World Conference was developed to meet the educational needs of those digital media artists, the ICE Awards were developed to honor the unique talents and exceptional works of those artists. "For many years the NAB convention has been thought of predominately as a hardware show. Now, with the creation of the ICE Awards and the surrounding Post|Production World Conference, we intend to recognize not only the hardware and software, but also the many talented digital artists who create video for broadcasters and allied fields," says FMC Vice President Jeff Rothberg. "This year's NAB convention will truly represent the convergence of both talent and technology."
Entrants had until March 5 to submit their work in any one of six different categories: editing; graphics and animation; sound design; producing and directing; interactive design; and videography and cinematography. Each craft was further classified into broadcast, non-broadcast, and student categories.
A distinguished panel of judges will select one winner and five finalists for each category. Judges include award-winning instructors, magazine writers and editors, senior certified instructors, industry executives, trade organization leaders, and other seasoned professionals. The names of the finalists and winners will be announced at an awards ceremony to be held April 22 at NAB2004.
"We felt this was a perfect complement to the conference," concurs John Marino, NAB's vice president of science and technology. "There are a lot of folks in the production and post-production industries who work behind the scenes and don't get recognized very much. This award gives them the opportunity to have their work reviewed by expert judges and to gain some recognition from their peers. It can be a nice boost to their careers and it gives them a chance to step out into the forefront a little bit."
"We think it's an excellent idea whose time has come, especially at this venue," Rothberg says enthusiastically. "Now NAB will not only be the world's largest show for video production professionals, but also will be the largest educational conference and host of what we hope will become the industry's most prestigious awards event for digital media artists. I think this is going to be good for NAB, good for the industry, and good for the production and post-production professionals who do such excellent work."
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