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Jul 1, 2001 12:00 PM, Michael Goldman
In addition to the five shorts, the BMW Web film series also features five “sub-plot” shorts — each running just under two minutes. The sub-plots, directed by Ben Younger (Boiler Room), give the project an interactive element by letting Web viewers click into the additional films, and then find phone numbers and Web addresses for more information.
With only a $165,000 budget for all five shorts, Younger shot with Sony DV — and improvised. A classic example, he says, is a shot in the final sub-plot, in which a mysterious package travels from a mailbox to a character's home. To illustrate the package's journey, Younger wanted to show it traveling through a post office processing center.
“We didn't have enough money to either build a set or film in a mail center,” Younger explains. “Instead, we mailed an 80-pound box from New York to Los Angeles, and back again. Inside, we configured two time-delayed VHS tape decks with a video camera rig fastened to a pin-hole in the side of the box. We set the camera and tape decks to run for over 16 hours during the box's trip across the country. The end result, out of those 16 hours, was that we got enough footage to show 10 good seconds of boxes traveling down an assembly line and onto trucks.”
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