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MillimeterHot Spots
Nov 1, 2002 12:00 PM, by Trevor Boyer
Nike “Before”
Athletes perform their pre-game/match/event rituals to the tones of a 60-piece orchestra playing scales and tuning. Randy Johnson grimaces from behind his glove. A sprinter tests his blocks. Unlike your average pit warm-up, Endless Noise's score builds to a crescendo. For the athletes it's the starting gun, the whistle, the “Just do it.” Agency: Wieden & Kennedy, Portland, Ore.; Production: Park Pictures, New York; Director/DP: Lance Acord; Editorial: Rock Paper Scissors, Los Angeles; Editor: Adam Pertofsky; Assistant Editors: Val Thrasher, Andy Treki; Music/Sound Design: Endless Noise, Los Angeles; Creative Director/Sound Designer/Music Producer: Jeff Elmassian; Sound Designers: Andy Rehfeldt, Jeremy Zuckerman, Nate Jenkins; Orchestrator: Chris Guardino.
Cingular “Skateboarder”
Skateboarders roll through a smooth scene of a completely white 3D world. Ah, but one has a spraypaint can, some duct tape, and an idea. He drops into and shoots out of a “pool” in slo-mo, tagging it with a roundish pattern (paint created in LightWave) that vaguely suggests the Cingular logo. Express yourself any way you can, urges the tag. Agency: BBDO, Atlanta; Production: Fusion Films, Santa Monica; Director/DP: Pat Solomon; Producer: Kristy Kessler; Visual Effects: Colorado FX, Santa Monica; Executive Producer: Tony Selzer; Producer: Christina Cox; Flame Compositors: Paul Kirsch, Jerome Cheng; CG Artists: Oliver Hotz, Bob Wilson; Rotoscope Artist: Laura Ormsby; Editorial: Artifact, Santa Monica; Editor: Christopher Willoughby.
Dr. Pepper “Straw Wars”
A drop of Dr. Pepper's Red Fusion soda narrates this :30 from a tabletop where two guys with straws and good lungs play come-to-papa with it. Shot on film and manipulated in Flame, the globule's quite a character, loudmouthed but weary of being in such demand. So wanted, in fact, that this last drop compares itself to the shirtless “stars” of COPS. Agency: Young & Rubicam, New York; Production: Backyard Productions, Venice, Calif.; Director: Kevin Smith; DP: Randy Arnold; Editorial: MacKenzie Cutler, New York; Editor: Eric Pomert; Sound Design: Marc Healy; Post/Visual Effects: Guava, New York; Online Editor/Visual Effects Supervisor: Alex Catchpoole; Visual Effects Artist: Tim Crean; Producers: Mary-Joy Lu, Rob Appelblatt.
Callaway Golf “Tour Success”
Callaway, maker of the wildly popular Big Bertha drivers, amps its role in the receiving end of golf by focusing on the statistics of its up-and-coming balls (231 pros use them). V12 used After Effects to combine elegant typography with geometry, evoking the science of golf. Hexagons multiply to form spheres and numbers spin skyward over a slinky breakbeat. Agency: Matthews/Evans/Albertazzi, San Diego; Production & Animation: V12, Santa Monica; Executive Creative Director: David Hwang; Creative Director/Online Editor: Ashley Beck; Designer/Animator: Raphael Macho; Producer: Jennifer Lucero; Executive Producer: Steve Lavy; Music/Audio Post: Ravenswork, Venice, Calif.; Composer/Mixer: Eric Ryan.
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