Video Systems and millimeter, the two leading business-to-business magazines in their respective classes, have combined websites to better serve the evolving digital content production marketplace. The new megasite: digitalcontentproducer.com.
"The video and film marketplace is changing and broadening, along with our online audience," says Millimeter and Video Systems editorial director Cynthia Wisehart. “Our audience is involved with the full spectrum of digital content production for a wide variety of delivery platforms—including the traditional film and video platforms as well as emerging distribution options from cell phones and PDAs to digital signage and houses of worship.
"Merging these two leading websites allows us to continue to serve our existing professional markets—from complete end-to-end video production and display to high-end motion picture production and post. At the same time we can also focus on the gear, techniques, and technologies that are driving changes across the broadening content production marketplace,"
There are common interests now that cut across the traditional lines of demarcation, and there are new niches where video production is just starting to proliferate. This democratizing trend will only increase and it demands that we expand our mission, especially with our online audience.
"Our sites have attracted sizeable traffic for some time now," Wisehart says. "That’s given us the chance to learn more about the behaviors and needs of those users. Our combined site is being developed with that experience and feedback in mind."
The new megasite will combine the best of the two sites, and will spotlight the following areas with an emphasis on workflow and integration—whether traditional, IT-based or both:
- Product areas including cameras and camera accessories, video editing, digital content creation, digital intermediate, projection, flat screen display, storage and networking, music libraries, audio, and more.
- Market focused areas including houses of worship, desktop production, HD, HDV, digital signage, and DI.
videosystems.com and millimeter.com led the video and film space, with combined estimated user sessions at nearly 83,000 in February 200—greater than 1 1/2 times the estimated user sessions of nearest competitor, studiodaily.com; more than 2 1/2 times the sessions of postmagazine.com; and more than 3 times those of videography.com.
"There is a tremendous synergy that will come from melding these two sites," comments Group Publisher Scott Schwadron. "digitalcontentproducer.com will be a destination megasite for industry professionals—and a launching pad for a variety of e-newsletters and products that will more effectively serve the information needs of our online visitors and subscribers, and more effectively connect our advertisers to the marketplace."
